Greenwashing H20: WTF is ‘Sustainable Water’?

Image by Michel Filion via Flickr
Image by Michel Filion via Flickr

Water…it’s pure, it’s natural, and it’s abundant – right?

Well, not exactly. While nearly 75% of the world is covered with water, only about 3% is fit for human consumption – and two-thirds of that is found in glaciers and icecaps. That leaves just 1% of the planet’s water for our own use. Yes, water is a rare, valuable, and necessary resource — but is it really worth $20 a bottle?

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