Last week saw the launch of the very first green fashion magazine called boho. It is printed on 100% recyclable paper with soy-based inks, and unlike other magazines that have a green theme, this one is devoted entirely to fashion. Real fashion–not just hemp and Earth Shoes. We’re talking haute couture here.
It is all too easy to get excited about the next big sustainable technology for saving energy or producing non-polluting power – and forget the flaws in many of these ideas. Some of the best projects show smart out-of-the-box thinking but lack feasibility or, in some cases, might do more harm than good. While these ideas may not work at least scientists, politicians and other innovators are beginning to explore alternatives.